Posted on | September 19, 2011 | No Comments
So, I was lying in my bed,trying to fall asleep. I was thinking about the future of education, about my new project and, for some reason, about my habit to wake up in the middle of the night and check my email.
And then it hit me…
Why everybody hates spam (especially, when you wake up at 3 AM and the only messages in inbox are from fictional characters who offer you to waste your money)? Because it has no value in it whatsoever.
But what if it did?
We all watch Budwiser and trader baby ads. We even watch usual commercials. Why? Because we get something out of it. The Budwiser and trading baby commercials are purely entertaining. We don’t want to miss the next part of our favorite sitcom and we watch the usual commercials.
But spam..? There’s no value in it. I mean… at all. Zero.
So, I wonder… Dear spammers, why can’t you put some tiny piece of clever text. A quote from Dalai Lama or Lao Tzu? why not put a motivational quote from Tony Robbins? Why not congratulate on New Year if you’re spamming on 31st of December?
Is it thaaat difficult?
Guess what, you could make your open rates skyrocket. At least, from 0,0000000001% to 0,00000001% (which is 100 times increase).
Until you do that, please, don’t send me any emails.