Posted on | October 1, 2011 | 2 Comments
Today I was thinking about writing a book.
And, of course, I was looking for a topic I know and that people would like to know more about.
So, I came up with an overused but still quite spot-on (in terms of promising value) title “How to become happy”.
So, the scientific area in my brain told me that before achieving something you have to define what exactly you’re trying to achieve. So, what is happiness?
I don’t know.
I bet you don’t know.
I bet nobody knows.
I bet if someone gave you a definition, you would disagree or add something to that definition.
I think, as is the case with many abstract feelings-words (love, passion, friendship), the word “happiness” has no real meaning. But, oddly enough, I had almost no problems in finding a synonym.
If you think of it, what happiness is, is actually a state of satisfaction.
But well… I can’t call my book “How to be satisfied”. Nobody wants that… Because everybody knows how to achieve that.
That’s called branding.
Happiness is a powerful brand. Nothing more.